Basic Instagram profile packaging
In the world of rapidly changing trends and endless streams of information, Instagram has become more than just a social network, but an important tool for representing your brand. Nowadays, simply existing on Instagram is not enough. You need to stand out, attract attention, and be memorable.
In this article, we will discuss the basic, yet essential elements of Instagram profile packaging. These are simple steps that do not require complex strategies but are built on simple and effective principles.
In the world of Instagram, you have the opportunity to not only create attractive visual content, but also build an active community, strengthening loyalty to your brand.
This is why we decided to choose this topic for our first article.
We want to go through this whole journey with you from registering your brand on its first social network to the fame it will acquire thanks to the knowledge acquired in this magazine.
Profile Nickname
Choose a Nickname based on your first or last name or the name of your brand. Features in appearance or an already formed personal brand as well as associations that the audience has with you. You can also choose a field of activity or profession if you are an individual entrepreneur.
At the same time, the nickname should be
- Unique
- Understandable (do not use many letters or numbers, repeated letters or symbols) This will only confuse the audience and they will not remember you.
- As short as possible (we recommend using no more than 10-15 characters)
Good Nickname Examples:
Bad Nickname Examples:
At this stage, you have only one task!!! To make the consumer remember your nickname and then be able to easily find it in the search.
Profile Avatar
The profile avatar is the second most important detail in your profile that people pay attention to when searching for you.
Thanks to a well-chosen avatar, you can easily stand out from the cooks or jewelers on Instagram.
The avatar should be:
- Good quality (not overexposed and with good contrast)
- You should not blend in with the background or clothing
- You should be clearly visible
- The avatar should be a representative of the brand or the brand logo (But we recommend using the logo only if you already have an established recognizable brand)**
- The avatar should match the theme of the blog (For example, you are a baker, on the avatar you can be depicted with a baking gear)
Good Profile Avatar Example:
The avatar shows the logo of an established and well-known brand
The avatar shows a woman who makes custom flower bouquets. Based on the photo, we can assume that her activity is related to art or flowers.
Good quality avatar for an expert or individual entrepreneur where she acts as the face of the brand. Does not blend in with the background
The avatar shows a woman who prepares various dishes for events. Based on the photo, we can assume that she is a cook. She does not blend in with the background.
Bad Profile Avatar Examples:
It is not clear from the profile avatar who is running this account and why they are doing it.
Although the avatar shows the products, they blend in with each other, which makes it unclear what it is and what this Instagram profile is about.
Photos of poor quality mostly evoke only negative emotions. And we are spoiled people and we want to see all the most beautiful and high-quality things on Instagram.
It would be better if the photo showed a close-up portrait of the girl wearing these earrings. Then the consumer, without even going to your profile, could see how the earrings look on the girl.
The woman on the avatar blends in with the background and it is not clear if there is even a person in the picture. What is he doing and why is he depicted here.
Mind, this is a professional account.
Profile Header
The profile header is one of the most important parts of optimizing your profile because it catches your potential client’s attention. It’s the first step in a simple sales funnel on an Instagram profile.
It determines whether your potential client will stop their attention on you or pass by in search of another service provider.
Profile Header Formula for Commercial Profiles We Work With:
- Keywords in the title and location of the brand
- Main audience request with its solution
- Unique features of your brand’s products or services
- Call to record or purchase
Profile Header Formula for Expert Profiles We Work With:
- Name + keywords with current problems of your audience
- The problem of your audience and its solution
- Transfering the audience to some prepared content (in order to promote it through the sales funnel)
- Call to action or purchase
Good Profile Header Examples:
Bad Header Example:
The profile header doesn’t specify any of the so-called pains and needs of your audience. So why should they turn to you?
And this header is a complete taboo. Please don’t do it this way.
Contacts (Links and Feedback)
An optimization element of the profile that the vast majority of entrepreneurs forget about.
You have the opportunity to specify a link to a current website or platform where you sell your service. Make sure to do this (even if you don’t have a website and, for example, only sell through courier services like Bolt Food or Wolt in Estonia).
And also in the contacts, indicate the phone number and email (and preferably all possible means of communication with you).
Our recommendation: leave as many contacts or clickable links as possible. The more there are, the more likely the client is to take the desired action.
Example:
Visual Content
Visual content is part of optimizing and packaging your profile because it allows you to show off your product or service in the best possible light.
After all, our main task on the platform is to sell.
Photos or videos in the feed should be:
- Good quality
- Without unnecessary visual noise.
The era of visuals for the sake of visuals, in our objective opinion, is passing.
Therefore, the main thing is to monitor the quality and cleanliness of your content.
Example:
Pinned Stories
We recommend using a minimum set of 5 stories. This is the number of “circles” that fit on the screen of a smartphone. Without this, your profile may look empty.
You should also make sure that these 5 “circles” always contain information that helps you sell and introduce your audience to your services on your blog.
This information amplifies and warms up interest in the product or service.
Example:
Bad Example:
Pinned Posts
Pinned posts are one of the stages of your sales funnel on your profile and play an important role because they draw your consumer’s attention to the most relevant topics on your blog.
They draw attention to what you need to convey to them first and foremost.
This could be such current information about:
- The geolocation of your store
- Discounts that recently started in your store
- The values and mission of your brand
You have two entire feeds for pinned posts. So you can pin 6 posts.
In the feed of posts and Reels.
Think carefully about what you want to say to your consumer.
Example:
Conclusion
In today’s world, social media profile packaging has become an important element. User attention is a precious resource, and our main goal is to be noticed on social networks.
In the next article, we will consider your target audience and competitors. We will talk about how to identify and understand your target audience and their desires, as well as how to use the experience of competitors for your own development.
Remember that your success in social networks is structured and constant work, as well as constant analysis of the work done. Everything is in your hands!
See you on the Internet!
